Soccer Socks to Soda Tabs
This is Ajax to Her
Creative and Ajax fan Liz Breed is well known online for her cool style and creativity. She might not be your stereotypical Ajax hooligan but her love and passion for the club is shown in many ways. Since fashion is right up her alley, we asked her about her personal and innovative Ajax uniform.
by Anne Breed
The garments you made are shown in the previous Ajax Editorial, why did you make them?
In my opinion there are not a lot of options when it comes to merchandise for women. Personally I’d like to wear something unique, and want to express my creativity & love for the club through clothing.
You even made an Ajax-themed wedding dress!
Yes, I did an exposition in Kunstliefde and for this I took it even a bit further. The idea for the wedding dress grew as a reaction to what was missing (merchandise options for women), but obviously in a very extravagant way. It was a joke but a lot of people did not understand the humour behind it, they thought it was used for a real wedding.
If I’d have to describe your style I would call it sporty chic. Do you think Ajax, or sportswear in general, has an influence on your daily outfit choices?
Yes, sportswear does have a lot of influence on this. I just really like to dress myself in comfortable clothing. Especially football shirts or tracksuits, they are just the perfect thing to wear if you want something that also feels pleasant to your body haha.
Is there a piece of Ajax merchandise you wear daily?
Yeah, the white Ajax sports socks. I truly wear them every single day!
And besides Ajax sportswear, what is part of your uniform?
My ‘soda tab’ necklace, made by Romina Hermans. I wear it every day and always feel incomplete if I forget to put it on.
You also play football yourself so you’ll probably know the strong comradeship that teamsport carries. Ajax is very much a community and has a culture of its own. Usually fashion and community go hand in hand. Are the fun extras that come along with this important to you? Yeah, the existence of a culture is so fun to me! You can find it in so many little details. I met a lot of girls through football who are my best friends today. We can share everything with each other because of the special bond we share together. On the field we shout things to each other in a very hasty and honest way because there is just no time for long instructions or. That honesty causes very open conversations after our games. To me that is the best part.
Interview by Bo Soepboer for Garment Magazine - Uniforms of Amsterdam
